The Secret to Pricing Like a Pro: How Lessons from our BOSS Strategy created MAVENTRI’s Transformation
As 2024 comes to a close, many of us reflect on what’s working in our businesses—and what isn’t. Veronica Duckett, CEO of MAVENTRI, recently shared her transformative experience working with AKRSO Consulting CEO Linda Boosinger, founder of the From Income to Empire (FITE) program and creator of the Build-Out Strategy Session (BOSS).
Through a single session, Linda helped Veronica take a critical look at her business operations, particularly how her bookkeeping services were positioned and priced. The insights from their call have already started shaping MAVENTRI’s future, offering a roadmap for greater profitability and efficiency. Here’s what Veronica had to say about her experience.
The Problem: Giving Away Too Much Value for Free
Veronica realized that her team often went above and beyond for small business clients who needed significant support. While MAVENTRI is proud of its customer-first approach, these additional services were being provided without compensation, draining resources and limiting profitability.
During her consultation with Linda, Veronica had an eye-opening realization: she was giving away value that should have been positioned as premium add-ons or standalone consulting services. Linda’s advice was clear: “Don’t just add value—monetize it.”
The Solution: White Glove Service and Strategic Client Selection
Linda helped Veronica rethink her business model by introducing a “white glove service”—a premium, optional service tier allowing clients to opt into more personalized support. This approach ensures MAVENTRI is compensated for its efforts and allows Veronica to focus on clients who value their services and are a better fit for the team.
Veronica also started implementing a more selective onboarding process. By carefully evaluating client needs, personality matches, and the effort required to manage their accounts, MAVENTRI can now focus on higher-value clients while streamlining operations.
The Results: Immediate Changes, Long-Term Impact
Here are some of the actionable changes MAVENTRI has already started making:
Redefining the Client Onboarding Process: New clients are evaluated to ensure they align with MAVENTRI’s goals and values.
Introducing Tiered Services: A base bookkeeping plan is now complemented by a premium white glove service, giving clients the flexibility to choose the level of support they need.
Positioning for Profit: Services previously offered for free are now marketed as paid consulting or add-ons, creating additional revenue streams.
Why This Matters: Lessons for All Entrepreneurs
Veronica’s biggest takeaway from her session with Linda? The power of intentionality. By analyzing her current processes and aligning them with long-term goals, she’s improving profitability and ensuring her team’s time is spent where it’s most impactful.
For business owners, this is a powerful reminder: every service, relationship, and touchpoint in your business has value. The key is knowing how to position and price it effectively.
Take the Next Step
Are you leaving money on the table? Linda’s BOSS program is designed to help entrepreneurs uncover hidden revenue, streamline operations, and create sustainable growth strategies.
Book your free discovery call with Linda today and start your journey toward building a business that works for you—not the other way around.
📅 Ready to learn more? Schedule your call now.